Feeling felt found

This is a tried and true technique used for any situation

Mr. Prospect,  I know how you feel.  I felt the same way too...  I found that...

Mr. Jones, I know how you feel, there are better known brands on the market.  I felt the same way when I was looking to buy a computer, but I found that XYZ company has a higher quality of product and much better support after the sale.