It's important, when you are selling a product or service to connect with as many senses as you can. This can have a powerful emotional tie with the client or the staff.
Under my contract services, I clean the client's computers out on a regular basis. One of my clients told me how much they enjoyed the smell of the spray I use. they tell me that every time I clean them they look forward the the smell. Now, that's powerful. I have stood out in their minds in a very pleasant way and without even saying a word. They even look forward to my return!
Appealing to the sense of smell, taste, hearing, touch or sight can be appealing. I remember when I chose the school our children would go to. When I first walked in, there was the sound of soft music playing in the foyer. I also heard it upstairs on the tour. My mind sensed that this was the environment I wanted them to learn in. It instilled a sense of trust and ease without ever meeting any of the staff!
A chocolate on the pillow at the hotel you stayed at
The odor of your favorite restaurant
The odor of perfume on a thank you card
The unique sound of your greeting on the phone
A picture of them holding your new product
Sometimes closes can be done without ever saying a word!
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